Next year, we at Hyperfly will be celebrating our 10th anniversary of producing high-quality technical training gear for jiu-jitsu athletes. And after a decade in the BJJ business we wanted to create something extraordinary, something to pay homage to the kimono and the historical craft of traditional Japanese kimono workmanship.

Something different.

And something completely new to our range.

We introduce you to the newest chapter of Hyperfly; the Jiu-Jitsu Couture®️ Collection.

Jiu-Jitsu Couture®️ blends the quality, aesthetic, and allure of premium street fashion with the inherent beauty of the art of jiu-jitsu.

The collection includes five jackets and pants, all designed and hand crafted by masters sewers in Los Angeles, California. Each piece is produced from authentic Japanese selvedge raw denim and canvas, premium thread, and the highest-quality hardware.

The combination of superior craftsmanship, keen attention to detail, and high-end materials make this our finest collection yet.

The first run, which is scheduled to drop very soon, will be a limited edition, however the Jiu-Jitsu Couture®️ line is a new staple in the Hyperfly range that is here to stay. Our goal is to bring the beauty of jiu-jitsu to the rest of the world.

We are very excited for Jiu-Jitsu Couture®️, the next chapter in our brand, and it will be exclusively available right here at

Will Safford