This is Hyperfly
Hyperfly began in 2011, when a mom and dad of three took their vision across the globe, from Germany to America, seeking new opportunities to build something impactful. They settled in San Diego, California, and started Hyperfly in a small garage.
They brought with them not only a passion for martial arts but also a dedication to creating a brand with a global heartbeat. From these roots, Hyperfly has grown into a family business that reflects their commitment to authenticity. What started as a mantra has evolved into a global community connected by the core belief, "You Can’t Teach Heart.®" Hyperfly isn't just a business; it's a family-led lifestyle.
Laurenz, the oldest son, is a lifetime athlete interested in fashion and product design. From day one, he's been part of the journey, packing orders from the family garage and tagging along with his Dad to every tradeshow. Over the years, Laurenz has grown into the young face of Hyperfly, becoming the creative force behind much of what the brand represents today.
Sophia, the oldest sibling, has always been a steady hand in the family, often wrangling her two younger brothers and keeping things on track. This natural ability to manage havoc has made her invaluable in handling the inner workings of Hyperfly. Alongside her mom, she ensures that all the gears and engines of the business run smoothly.
Luke, the youngest, has largely followed his path but plays a role in expanding the brand's reach. Through the You Can't Teach Heart Foundation, he helps support underserved communities, extending Hyperfly's impact beyond the business.
As co-founders, Kerstin and Pascal have blended their unique strengths to shape Hyperfly. Kerstin brings over 25 years of experience in the fashion industry, with deep expertise in building and managing brands. Her vision and leadership have been integral to the company's growth. Pascal, who studied economics and communication at UCSD, brings a passion for product design that began on the streets of New York, where he first explored the fashion industry. His innovative approach has helped Hyperfly become a trailblazer in the martial arts world.
We started by running the shop from home, upgrading to a house with a bigger garage every few years to keep up with demand. Athletes would come directly to our house, and that's how the sense of community around Hyperfly began - putting out mats in the front yard to spar bit by bit without fully knowing it at the time, developing Hyperfly into what it is. Today, Hyperfly has built a global community - we've connected athletes worldwide and stayed true to the things that shaped us in the beginning and that resonate with people. It's more than a brand; it's something bigger than that, and a common spirit unites it. To have a heart is more than to practice discipline. It's to push yourself even harder when everyone else quits. It's to put in the work that no one else is willing to. It is not about how many wins or medals around your neck but how many times you kept going, even when it was hard.
Today at Hyperfly, our team is composed of passionate individuals, some of whom have relocated from different places to join us and others who have launched their careers straight from college and quickly become integral to our success. To thrive at Hyperfly, it's essential to be a collaborative team player, versatile in your skills, and deeply aligned with our company values. Each member of our team plays a crucial role in driving the success of our brand, and we value every contribution.
Check out our full YCTH Mantra.
