Collection: YCTH

Set the tone before anyone even walks in. This bold mat makes it clear what kind of house — or gym — this is. Nylon with digital logo print Made from natural and recycled rubber Anti-slip bottom keeps the mat in place and prevents mildew buildup Sewn edge border Walk-off carpet style 24" x 36" / 3.1 lbs Machine made

Carry the words that carry you. One side says it all — the other says even more. Built tough enough for the grocery run, the gym, and everywhere in between. Heavyweight 25 oz. coated cotton canvas YCTH. print on front, full Mantra print on back Sturdy construction and sewing Easy maintenance 21" x 13" YOU CAN'T TEACH HEART. 

Deck out your jacket, hat, or bag with this collector-worthy trio. The set includes You Can't Teach Heart, Choke Me, and the Hyperfly logo — all finished in gold that actually lasts. Metal with decorative enamel and shining finish Set of 3 pins Butterfly clutch backing

The YCTH belt, reimagined. Lighter material, fresh colorways, and new labels — everything updated but the message. 8-stitch 350gsm pearl weave "You Can't Teach Heart" print across the center line Brand new labels Sizes A0–A6 Approximate Length:A0 — 96 inches A1 — 105 inches A2 — 113 inches  A3 — 122 inches A4 — 132 inches  A5 — 141 inchesA6 — 151 inches Approximate length may vary slightly due to deviations in manufacturing. Each belt is printed individually and may present slight imperfections. Picture is more vibrant than actual belt due to stage lighting. Print may fade over time, regardless of maintenance. Not legal for IBJJF or UAEJJF competitions.YOU CAN'T TEACH HEART.

These enamel earrings feature Hyperfly's famous YCTH. stack logo. Iconic and sleek, the stack logo is the first of a new line of jewelry made of 925 sterling silver. Join the You Can't Teach Heart movement by wearing these symbols of heart. #YCTH   For the holiday season, we wanted to create something truly special. Our 14k gold plated sterling silver YCTH earrings are the perfect holiday gift for your loved ones. Just like our sterling silver pair, these elegant earrings can be worn for any occasion.   Now available in: 925 sterling silver with enamel 14K gold plated sterling silver Visible logo For pierced ears Hypoallergenic and nickel free material Earring pouch in Tiffany Blue included 1.5 cm height, 1.3 cm width   Can you wear gold plated jewelry in the shower? The answer is sadly: no, you can't do this. When showering in gold plated jewelry, the outside layer can chip. The longer gold plated jewelry stays underwater, the more the outside layer will wear off.

You Can't Teach Heart Patch Some things you're born with. This bold PVC morale patch says what every grinder, hustler, and die-hard already knows — heart can't be coached, bought, or faked. Stick it on your bag, jacket, or hat and let it speak for itself. Durable rubber PVC construction Velcro backing for easy attach and detach Black base with neon green raised lettering ~3" x 3.5"

You Can't Teach Heart Patch — Woven Some things you're born with. This  woven patch says what every grinder, hustler, and die-hard already knows — heart can't be coached, bought, or faked. Big enough to make a statement on your gi, jacket, bag, or wherever you rep what you're made of. Premium woven construction — lightweight, strong, and durable White base with royal blue lettering Die-cut shape follows the text 5.9" x 5" — made to be seen Sew-on

Represent the YCTH Mantra with these high-quality die-cut stickers. Perfect to put on your bottle, laptop, phone, or car.  Buy 3 or more YCTH stickers of any color and get 20% off. Details: Weather sealed Vinyl 3 inches x 3.5 inches

Represent the YCTH Mantra with these high-quality die-cut stickers. Perfect to put on your bottle, laptop, phone, or car. Buy 3 or more YCTH stickers of any color and get 20% off. Details: Weather sealed Vinyl 3 inches x 3.5 inches

Represent the YCTH Mantra with these high-quality die-cut stickers. Perfect to put on your bottle, laptop, phone, or car. Buy 3 or more YCTH stickers of any color and get 20% off. Details: Weather sealed Vinyl 3 inches x 3.5 inches

Represent the YCTH Mantra with these high-quality die-cut stickers. Perfect to put on your bottle, laptop, phone, or car. Buy 3 or more YCTH stickers of any color and get 20% off. Details: Weather sealed Vinyl 3 inches x 3.5 inches

Represent the YCTH Mantra with these high-quality die-cut stickers. Perfect to put on your bottle, laptop, phone, or car. Buy 3 or more YCTH stickers of any color and get 20% off. Details: Weather sealed Vinyl 3 inches x 3.5 inches

The Hyperfly + Puffcon Collection celebrates the flow, on and off the mats. Designed exclusively for the event, this limited drop includes a rash guard, shorts, apparel, and more, all featuring bold artwork related to the event. Inspired by the laid-back rhythm shared by rolling and lighting up, this collection is for those who know that presence, patience, and balance matter just as much outside of training as they do in it. Details: Weather sealed Vinyl 4.3 inches x 1.5 inches

A symbol of everything you’ve poured into your craft - the hours, the pain, the passion.This iridescent medal reflects your spirit: bold, changing, unbreakable.For those who give it everything they’ve got. Iridescent Medal is 2.5 inch x 3 inch