Basketball has always been more than just a game—it’s a culture, a movement, a legacy that stretches far beyond the court. Hyperfly and the NBA have built a long-standing partnership rooted in that very idea, bringing together the worlds of sport, fashion, and martial arts through bold, innovative designs. Over the years, Hyperfly developed the Katakana series into one of its most iconic collections, continuously reimagining NBA aesthetics with a unique global twist.
A New Era of Style
This collection wasn’t just about repping your favorite NBA teams; it was about embracing the fusion of heritage and modernity. The Katakana Collection reimagined iconic NBA team logos with bold, exclusive colorways, seamlessly blending the spirit of basketball with Hyperfly’s unmistakable edge. Whether courtside or in the city streets, these pieces made a statement that went beyond the game.
From ultra-soft hoodies and premium tees to the latest New Era caps, the collection brought together the best of sport, streetwear, and culture. Every piece was designed to represent the international love for basketball, merging Japanese-inspired aesthetics with the high-energy DNA of the NBA.
As a key collaborator in this collection, New Era added its unmistakable expertise in headwear. Known for its rich history and unparalleled quality, New Era has been the gold standard in sports headwear for over a century, crafting iconic caps worn by athletes, fans, and streetwear aficionados worldwide. Their signature designs brought an extra level of authenticity and craftsmanship to the Katakana Collection, making it a true standout.
Where It Dropped
The Hyperfly x NBA x New Era Katakana Collection made its grand debut during All-Star Weekend at the NBA Crossover event—an immersive fan experience that embodied the very essence of basketball culture. For those who couldn’t make it in person, the collection was also available online, ensuring that ballers and style enthusiasts worldwide had the chance to get their hands on this exclusive drop.
Hyperfly has always been about pushing boundaries, and this collaboration was no exception. It wasn’t just apparel—it was a celebration of global basketball culture, a tribute to the relentless passion that unites fans across the world.
