HYPERFLY x NBA Partnership, No April Fool's
On April 1st, HYPERFLY introduced its groundbreaking partnership with the NBA. Many expected it an April Fool’s joke, but in typical contrarian HYPERFLY fashion, what you don’t see is often what you get. This was no joke.
What started with HYPERFLY’S partnership with the Jordan Brand teaching self-defense to young women turned into a relationship with the NBA, and eventually the birth of The HYPERFLY x NBA KATAKANA COLLECTION. ™
The NBA Katakana Collection™ launch was initially planned for the Summer Olympics in Japan, however, due to Covid19 this was postponed and a new launch place and date is being discussed with the NBA.
The Katatkana Collection™ first drop will include handcrafted, fitted kimonos using a traditional Japanese noragi workwear silhouette fine-tailored for the street.
The kimonos feature Mil-Spec nylon that has gone through several washes to achieve a super soft touch, and a silk satin lining. The Katakana Collection™ will also feature NBA team logos that have been recreated by HYPERFLY into Japanese Katakana.
The Katakana NBA team logo will be placed on the back using the same tackle twill and zig-zag stitch used on the authentic on-court NBA jerseys worn by the pros. The team name is embroidered down the left arm using a combination of high stitch embroidery and applique, and the team city is placed down the right chest using the same technique. The jacket can be closed with the traditional tie-downs or using high output magnets that are cleverly hidden within the lining.
HYPERFLY is already working on collaborations with other global NBA licensees and luxury designers using its Katakana NBA team logos, which will follow the launch of the kimono jacket. A portion of all sales will be directed to the You Can’t Teach Heart Foundation.
HYPERFLY’s partnership with the NBA marks a defining moment for jiu-jitsu and the next chapter of the HYPERFLY Dynasty taking hold around the world.