HYPERFLY + NBA + New Era
Basketball has always been more than just a game—it’s a culture, a movement, a legacy that stretches far beyond the court. Hyperfly and the NBA have built a long-standing partnership rooted in that very idea, bringing together the worlds of sport, fashion, and martial arts through bold, innovative designs. Over the years, Hyperfly developed the Katakana series into one of its most iconic collections, continuously reimagining NBA aesthetics with a unique global twist.
From ultra-soft hoodies and premium tees to the latest New Era caps, this collection brought together the best of sport, streetwear, and culture. Every piece was designed to represent the international love for basketball, merging Japanese-inspired aesthetics with the high-energy DNA of the NBA.As a key collaborator in this collection, New Era added its unmistakable expertise in headwear. Known for its rich history and unparalleled quality, New Era has been the gold standard in sports headwear for over a century, crafting iconic caps worn by athletes, fans, and streetwear aficionados worldwide. Their signature designs brought an extra level of authenticity and craftsmanship to the Katakana Collection, making it a true standout.
